Using Your Local Resources

This article is probably going to be part of a series of articles. Time and time again I get clients who come to me asking me how to take their careers or businesses to the next level. Each situation varies, but the solution to their dilemma is a common one.

Whenever I sit down and speak with a person during a consultation, it seems as though their question is, "How can I make it to the next level quickly?!" First, there is NO shortcut to success. I recall a quote that states: "Success is a journey, not a destination". This is so true when trying to take your business or career to the next level.

Everyone always wants to achieve success starting on a NATIONAL level. What people forget is that you have to be able to have success on a LOCAL level. So how do you achieve this?

First by utilizing your local resources. For example, if you are someone in the music business, you should be out networking at different music related events such as local showcases, promotional parties, album release parties, etc. You should also be tapping into the local media sources (i.e., Local publications, newspapers, magazines, college radio and television stations). You should be getting to know the local DJs and venue owners. Where do you think you'll be performing if you make a buzz about yourself? You should also inquire about the local music studios and production companies. Building these relationships will help you achieve success on a local level as a musician or artist.

Second by not quitting your day job. First off you need it to pay your bills until you're making enough money from your own business or career. Second, the networking you do on the job could possibly establish a fan base or even relationships that will help you reach the next level. In some cases, your co-workers may even become investors in your business/career. CAVEAT: Make sure you have something in writing should someone want to INVEST in you!!! A lot of relationships get ruined when things are not spelled out between parties to a business transaction. Otherwise, these people can be your go to support.

Third by working your contacts. If you're going to be out networking, don't just collect business cards just to be collecting business cards. Follow up with the person to inquiry what they can offer you in furtherance of your goals, as well as, what you may be able to offer them in exchange. Some people that you network with may not be able to help you immediate. Don't completely rule them out as a potential source because they may be able to assist you in reaching that next level at a later time. Make sure you deal with people who can actually follow through on what they tell you. DON'T BE AFRAID TO ASK FOR REFERENCES!!!!

Last, but not least, by executing your plan. Whether it's a marketing plan or a business plan, follow through (i.e., execution) is key to reaching the next level! There's a common saying, "People don't plan to fail, they fail to plan". Planning and executing are two of the most important things you need to reach the next level, but execution (follow through) seems to be the one stage where 70-80% of people with a plan fail. You have to do what you say you would do! Actually be out making it happen instead of sitting back and waiting for something to be given to you! I usually tell my clients that no one is going to look out for their careers harder than they will themselves.

Follow this advice and you'll be on your way to achieving that "Next Level" in your business or career! Good luck and god speed!